Behind The Blooms: What Does A Florist Do?

Florists wear many hats in their profession, combining creativity, botanical expertise and exceptional customer service to offer amazing floral services. A florist can help you with:

• Designing Floral Arrangements: At the heart of a florist’s work lies the art of floral design. Florists possess a keen eye for colour, texture and form, which they employ to create stunning bouquets, centrepieces, wreaths and other floral arrangements.

• Sourcing and Handling Flowers: A significant part of a florist’s role involves sourcing the finest quality flowers and botanical materials. Florists also possess the knowledge and skills to handle and store flowers, ensuring their freshness and longevity.

• Customising Florals for Occasions: From weddings and birthdays to anniversaries and funerals, florists can tailor their floral displays to suit any occasion. They understand the symbolism and sentiment associated with different flowers, allowing them to create arrangements that convey the appropriate emotions and messages.

• Creating Intricate, Long-Lasting Designs: Florists are well-versed in various floral techniques that enhance the presentation and durability of their arrangements. These techniques enable them to extend the vase life of flowers and create intricate and long-lasting designs for special occasions like weddings, corporate events and parties.